Vision Statement

As traditionally spoken in the Hupa language, the name for the Hupa people is “Na:tinixwe” or “People From Where the Trails Return.” One of the most sacred of these trails is the Denoto Trail, which connects to traditional locations where ceremonial medicine is gathered.

Building off of the Hoopa Valley Tribe’s long record of success and innovation in self-governance, Denoto represents a path forward that connects economic development with Hupa cultural values and the well-being of the community.

Our vision is to maintain a path that achieves business excellence, supports the Hupa people’s deeply held values, and uplifts the entire tribal community.